TEXAS – Texas is getting some national attention as it tries to curb a national trend of tourists being lured away by the lure of big-screen entertainment.
The tourism industry, which accounts for more than one-third of the state’s $2.4 billion in annual revenue, is getting a boost from the arrival of Disney-branded attractions.
The new movies, the new games, the newest and the best will all be available to Texas residents for a price.
The Disney-themed park at Disneyland has been sold out.
The Disney-brand movie theater in Dallas is the only one in town that can hold more than 3,000 people.
There are signs along Texas Highway 60 urging tourists to stay away from Disney attractions.
And there are more warnings on state websites and Twitter and Facebook accounts.
“This is not the same as having a full house of people watching a movie or having a movie experience, which we do not want to see,” said Bill L. Anderson, chief executive of the Texas Tourism Commission.
“The goal here is to make sure the people in the state are well-prepared for whatever comes next.”
Texas already has some of the nation’s most popular attractions and has the largest moviegoing crowds of any state.
But some experts question whether the state is ready for such a huge influx of visitors.
“I’ve heard of some of those films being in production for six months or a year and getting a big response, but we’re just not ready for that level of demand,” said Stephen D. Anderson of the University of Texas-Austin’s School of Public Policy.
“We don’t have a ready solution.”
The Dallas-Fort Worth area has a long history of filmgoing, and it’s a big draw for tourists from far and wide.
The area, which is about half the size of Austin, is the home of Walt Disney World and other theme parks.
It is the world’s fourth-largest moviegoer, according to the Hollywood Reporter.
The Texas Tourism Office said its goal is to reach 80% of the population by 2020.
But many are skeptical about the new moviegoing opportunities.
“It’s not a great deal for us.
It’s going to cost a lot of money.
It won’t be worth it,” said Michael O. Smith, a Dallas-based movie producer.
The film industry has faced tough times in recent years.
Its business has been hurt by a downturn in demand for TV and movies, and a slowdown in the global economy.
A recent report from the National Association of Theater Owners said film ticket sales were down 2% from last year.
The Hollywood Reporter said a number of factors are at play, including a slowdown at the global film industry and a decline in Hollywood studios’ business models, which have been driven by rising film production costs and high production costs in China.
The movie industry is also struggling with new technological advances, including virtual reality and augmented reality.
And some critics are concerned that the movie industry’s reliance on technology will ultimately drive away tourists.
“The more they use technology, the less they want to be on the screen,” said John B. Miller, executive vice president of the Dallas-Dominion Capital Group, a financial investment firm.
“There’s a lot that needs to be done to make the movies more appealing to people who don’t want to come to Texas, who don’s not as tech-savvy.”
The Texas Legislature last year passed legislation to increase the state sales tax on film ticket purchases to 15%.
It also passed legislation that requires local governments to keep tabs on the number of moviegoers, even as the state government continues to grow.
But the law has yet to be fully implemented.
The state Tourism Commission is looking for more ways to reach out to the tourism industry and get more people to come visit.
In the meantime, some visitors are staying away.
“We’ve got people coming to us and saying, ‘We just don’t see the point of coming here,'” said Steve Schilling, a resident of Dallas who is staying at the hotel-casino in Bandera.